Ee Rojullo

Ee Rojullo (“In These Days”) is a 2012 Telugu romantic comedy directed by Maruthi in his debut, made on a low budget by the Good Friends group with an entirely new cast: Srinivas, Reshma, Saikumar Pampana and Bhargavi. Released on 23 March 2012, it became one of the most successful Telugu films of the year, ran for a full year in cinemas and won Maruthi the SIIMA Award for Best Debut Director (Telugu).

What the story is about

The film looks at how love and loyalty work for young people “in these days”. Sri is deeply in love with Rajini and even gives her ₹3 lakh to help her, but she does not really love him and runs off with another man and the money. Heartbroken, Sri swears off love and turns cynical about women, just as he crosses paths with Shreya, and his friend Sai’s habit of telling convenient lies starts to complicate everything.

Cast and crew

• Mangam Srinivas as Srinivas Rao “Sri”
• Reshma Rathore as Shreya
• Saikumar Pampana as Sai, Sri’s friend
• Bhargavi as Rajini
• M. S. Narayana as Sattiraju, Sri’s uncle

Director: Maruthi Dasari. Production: Good Cinema Group. Music: J. B. (Jeevan Babu), lyrics by Kasarla Shyam and Karunakar Adigarlla; the audio, on Saregama, was launched on 9 February 2012 at Madhapur, Hyderabad, with Allu Arjun among the guests. Runtime: 126 minutes.

Reviews

Most critics enjoyed it. The Times of India gave it three and a half out of five, noting that the hero has no six-pack and the heroine is not the glamorous type, yet “Ee Rojullo is a film that you would enjoy”, with comedy “seamlessly woven into the script”. Jeevi of Idlebrain (3.25 out of five) liked its freshness and contemporary feel, wanted a tighter second half and fewer obscene dialogues and gestures, and expected it to go well with youth. Rediff (two out of five) called it “an amateurish attempt”, though one that might appeal to urban youngsters.

Box office

The film was a major success for its size, completing 50 days in 53 centres, 100 days on 1 July 2012, 175 days on 13 September 2012, as The Times of India reported, and 365 days on 23 March 2013. It was remade in Kannada as Preethi Prema (2017).

Where to watch Ee Rojullo

We do not have a confirmed streaming listing for Ee Rojullo on file. If we verify one with a platform, it will appear on this page.

Sources: the Wikipedia article on Ee Rojullo and the reviews and reports it cites, linked above; our own cast and crew records.