Ishq

Ishq (transl. Love) is a 2012 Indian Telugu-language romantic action comedy written and directed by Vikram Kumar and produced by Vikram Goud under Shresht Movies. It stars Nithiin and Nithya Menen, with Ajay and Sindhu Tolani in pivotal roles. Released on 24 February 2012 to positive reviews, it became one of the year’s highest-grossing films. The source calls it Nithiin’s first commercial success in seven years, since Sye (2004).

Story

Rahul, a cheerful young man who has just finished his semester exams in Delhi, heads home to Hyderabad for the holidays. Priya, a lively young woman, is travelling to Hyderabad to take her exams and see her brother. The two notice each other on the way to the airport, and a romance begins. Running alongside it is the story of Siva, a young man disowned by his father after a failed love affair.

Cast

• Nithiin as Rahul
• Nithya Menen as Priya
• Ajay as Siva
• Sindhu Tolani in a pivotal role

Music

Anup Rubens and the duo Aravind–Shankar composed the soundtrack. It was released in Hyderabad on 2 February 2012 by Aditya Music, with Pawan Kalyan at the launch. Krishna Chaitanya and Anantha Sreeram wrote the lyrics, and Nithiin and Nithya Menen both sang in the album. The song “Lachhamma” was released online ahead of the audio launch and was well received. P. C. Sreeram was the cinematographer.

Box office

According to the source, the film was made for ₹7.8 crore and was a hit. It completed 50 days by 13 April 2012 and ran for 100 days in 11 centres across Andhra Pradesh. It also won the Nandi Award for Best Home-viewing Feature Film.

Remakes

The film was remade in Odia as Akhire Akhire, in Bangladesh as Love Station (2014), in Bengali as Aashiqui (2015) and in Tamil as Uyire Uyire. It was dubbed into Malayalam as Aye Priya.

Sources: Wikipedia and Wikidata.